3 Reasons Custom Web Design is Not Dying
In many design circles, the word “template” has replaced the concept of Custom Web Design. Yet only a few years back, webmasters struggled to avoid use of a template boiler front. Part of the confusion comes from misunderstanding the practice of applied and reusable code. Rather than comprehending the essence of reliable and speedy programming application, some vision-limited designers lump all aspects of website construction into a single “template” format. In essence, they accept the myth of death to custom web design.
Every programming language takes advantage of reusable code. Failure to do so reflects narrow-minded thinking. A box is a box and a circle is a circle. Yet to reduce the entire process of web design to a collection of boxes and circles lacks creative appeal. For example: When designing a new automobile, Chevy doesn’t reinvent the wheel. However every auto manufacturer must incorporate the newest technology, aerodynamics and energy-management concepts into new product design. To be competitive, they can do no less.
Myth One – Custom Design Encourages Clients To Out-think the Designer
Clients are not website designers. Wise clients understand why they hired you rather than doing it themselves. A few may believe that the term “custom” reflects client management of the web design process, but any reasonable craftsman can easily deflect such false comprehension. Along with other features, custom website design applies to color schemes, graphic layout and goal-focused content. The core of the website consists of reusable program code modified only at strategic points best suited to the client’s vision and performance goals.
The client may always be right, but it is your job as a custom graphics and functional design expert to sell your skills in a way that:
- Permits client involvement
- Exalts the client’s corporate vision
- AND still maintains the efficiency of professional design.
Myth Two – Visitors Ignore Custom Site Features
According to HubSpot, 76% of all website visitors count ease of use as the most desired design component (1). Beauty in appearance and a cutting edge interactive experience rank less than 10% in importance. However, such studies are somewhat misleading. Although most users do not conceive your website as custom or “template,” originality, color flow and layout affects the sense of usability.
For example: During the late 1700s, Johann Wolfgang Von Goethe (1749-1832) argued that human perceptions of color directly affect what we see, think, feel and experience (2). Throughout the history of visual advertising, this simple truth has remained self-evident. How your website crafts and applies graphics can be used to establish certain consumer thought patterns. Observe how colors affect human emotion:
- Red generates a sense of energy and excitement
- Greer produces feelings of rest and peace. In fact, the color green when used in hospitals helps reduce patient blood pressure levels
- Blue evokes a sense of calm and cool. Furthermore, Americans favor the color blue above all other colors
- Purple brings about a sense of assurance, comfort and spiritual peace.
Custom colors and custom website graphics affect how visitors respond to your website. Never forsake sensible website design practices, but know that the same customized components that work to make your visitor feel relaxed and at ease will help promote a sense of satisfaction in how the site presents data to that visitor.
Myth Three – Custom Web Design Carries Poor Return On Investment
Too many web designers have come to believe that custom design and template design are distinctively different processes. This is due to the failure to comprehend the essence of computer programming. Now we know that custom menus can be more expensive than template menus, and we know that to be user-friendly the functionality of both menu-types must follow a common pattern. In the earlier days of custom web design, crafting a custom menu with distinctive graphic appeal amounted to considerable additional programming time. Modern custom website coding incorporates highly developed child-themes into existing bulk-order template themes, and produces a distribution ready product in record time frames. The old concept of months to readiness versus weeks to readiness is obsolete.
The ROI on modern custom web design barely exceeds the cost of moderately modified template website design. In a world driven by visual concepts, the ROI on a visually enhanced customized website may actually out deliver the out-of-the-box solutions being promoted by common web designers.
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Crafting Web Design Usability That Encourages User Interaction
Whether getting off the ground or already flying, web design usability motivates visitor involvement. Online marketing is not easy. Instant and correct identification of your Internet presence marks the essence of online success. To encourage user interaction, you must deliver instant gratification that is complimented by a great ongoing visitor experience. This happens through quality website design.
To help you kick it off in the right direction, Dzone Web Design Cg presents the following list of core web design usability components.
1) Immediate Identification – Never assume that your visitor knows why you exist as an Internet business. Impart up-front identification of your products and services. Within moments of zooming down to your landing page, visitors should understand what customers Dzone CG serves, what services Dzone CG offers and why Dzone CG is the right choice for their needs.
2) Focus, Focus, Focus – Avoid flashy website design graphics that distract user attention from the main call to action. Point your digital finger directly on top of your products, services and calls to action. Know your focus and make certain that your visitor understands that focus. Avoid highlighting less important website content. Other pages will provide that opening.
3) Provide Quick Draw Page Loading – Slow loading web pages cost you visitors. Treat your website design landing page like a fast-food industry; get them in quick. Consumers will not wait in line. Avoid excessive graphics, cumbersome plugins and excessive data dump. To get response to your Dzone CG call to action, you must keep them on your Dzone CG website.
4) Clean and Efficient Processes – If Dzone CG intends to rope in customers, the company must provide simple, efficient and easy to identify contact forms, order forms and user login forms. Your company cannot afford to lose business merely because the user cannot locate your contact fields. Furthermore, most users have no desire to provide their life history during any point of contact much less during the initial point of contact. Make the Dzone CG contact system standout as clean, efficient and non-intrusive.
5) Simple Website Content Format – Most likely, your visitors are not here to review a copy of War and Peace. Keep content crisp, to the point and easy to digest. Avoid large chunks of overwhelming text. Use short paragraphs. Take advantage of bullet points. Apply bold face in limited quantities. Stick to standardized text colors, front sizes and spacing. Website content provides information. Unless purposefully selling your Dzone CG graphic skills, keep the website content clean, simple and easy to read.
6) Track and Monitor Visitors – To understand how well your online presence is received, you must track and monitor your visitors. Identify the primary Dzone CG landing page. Know where your visitors drop off and know where they linger. Users click things that catch their eye and then prompt their mind. To make Dzone CG a success, you must monitor and adjust, track and conform, review and improve.
7) Write the Talk – To communicate with your visitors, you must understand their slang language. But never jumble the meaning with a barrage of tech jargon. Use of too much jargon can cost you potential future clients. Use of too much professional chatter may make you seem distant to the average visitor. Find the compromise that presents a conversational tone in a manner that resonates with your target audience yet remains clean enough so that new comers can also digest the meal.
8) Test Website Design Performance and Responses – Carefully work different pages in a manner that permits you to test different web design usability options. When mixed with rigorous monitoring and tracking, a careful test design will help you find the focus that best fits your target market. Every preconceived concept of copy, design, images, layout and more has room for improvement. Test and track to determine which layouts best provide improved website usability.
9) Make It Simple – Navigation throughout Dzone CG is clear and easy to follow. This is your goal. If visitors cannot find what they seek without hunting and pecking, they will go elsewhere. Consider the popular “free” software sites. Those that hide website content may trick you once, but you quickly learn to avoid their traps and their websites.
10) Make Contact – Unless you just enjoy providing free web design usability, contact that results in sales should be your primary goal. Attracting visitors demands that you interact with those visitors, that you provide motivation for visitor interaction, that you provide honest and reliable information, and that you can convince your visitors that the Dzone CG services and products will meet and exceed their website design needs. Making contact is the most important component of your web design.
Web Design Usability – A Service of Dzone CG
Throughout this article, the name of Dzone CG has been substituted for the term “your website.” Dzone practically applies the principles posted in this article. They work and they work well. Great website design and website usability promotes Internet marketing success.
For more information on web design usability, click here.