Visual Communication - Dzone Website Graphic DesignVisual Communication Via Website Graphic Design

Few things in modern history so clearly illustrate the visual communication power of graphic design so well as the war against smoking. In 2009, the U.S. Food and Drug Administration issued a requirement for more pronounced visual graphic warnings on cigarette packages. In November of 2010, the push ramped up to include 72 specific advertisement options for 36 unique graphic warning images. According to the U.S. National Library of Medicine National Institutes of Health, custom designed graphic warning labels prompted a significant reduction in U.S. and Canadian cigarette consumption (1).

Custom graphic design defines the strength of visual communication. Pictures and images modify consumer beliefs and consumer buying habits. Studies designed to evaluate the effectiveness of visual warning labels on American smoking habits establish certain patterns associated with natural image recall. For example: The Viewing duration defines a positive link between eye fixations on advertisement and memory for brands (2)

Website design graphics that promote extended dwell time duration after the viewer first notices the images ensure greater correct brand recall. The quicker the image captures the reader, the longer the dwell time and the better the associated product recall.

Effective Use of Website Graphic Design Geometry in Visual Communication

In a field experiment performed by The ERIC Institute of Education Sciences and designed to examine advertising graphic design, the students noted that housewives tend to perceive advertising graphics with an emotional response. When describing the basic appeal of a specific design graphic, common words used by housewives include:

  • Active
  • Beautiful
  • Graceful
  • Happy
  • Interesting
  • AND Sincere.

Mature housewives also tended to supply favorable ad evaluation regardless of the geometric layout of the ad. However, students and other young people lean toward circular website graphic designs. Point to remember throughout the study is this: Favorable evaluation of the graphic design does not ensure a favorable viewer perception of the advertised product (3). Although the geometric design of a visual communications container presents a better showcase for the product, the actual contents within that container establish the critical appeal most important to your website goals and purposes.

Custom Website Graphics, A practical Fact of Modern Life

With the advent of the Windows computer operating system, Microsoft sealed the value of visual communications during digital activities. American’s are consumers of design graphics. From what you read to what you buy and from what you view at the movies to where you go on the Internet, custom graphics play a major role.

In website design, hiring graphic designers with advanced visual skills and intellectual understanding of how images, backgrounds and calls to action work as a single unit determines the success of the website. Modern visual communication professionals must possess:

  • Technical Understanding
  • Visual Communication Skills
  • Experience With Multimedia
  • An Eye for Graphics That Prompt Buyer Action
  • A Powerful Sense For Fluent Color Flow
  • A Firm Grasp on Emerging Communications Applications and Technologies
  • AND The Programming Know-how To Make A Seamless Website Experience.

Putting Website Graphics To Work For Your Website

Visual communication design combines research, analysis, conceptual planning, strategy, and practical realization. The best designed custom website graphics integrate cultural expectations and human factors with environmental context and contemporary technologies. Graphic design strategies merge:

  • Website objectives with rapid but effective communication
  • Information with education
  • AND Calls-to-action with efficient consumer focus.

Collaborate with one of the top visual communication design experts in the nation. To contact a DzoneCG Website Graphics Designer, click here.

 

 

  1. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3377985
  2. “Eye fixations on advertisements and memory for brands: A model of findings,” Wedel M and Pieters R. Marketing Science. 2000;19(4):297–312
  3. http://eric.ed.gov/?id=ED096653

 

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