Do you need content written for your web site?
Do you need fresh, clean, clear information layouts? Here at Dzone Web Design & Custom Graphics we offer our clients top notch content and content reform. This allows our clients to benefit from years of experience with this often tedious task. Content is the sticking point for all successful web sites, brining your business into the new innovative technology era with lightning speed.
When you think about content the first thing that should come to mind is “information”.
This is really what all content is, when referring to the verbal content. We have various forms of content when thinking about a web page; the verbiage, the graphics, the design, the videos. All of these things are content matter. What makes a strong web page is verbal content. You as the business owner want to ensure that your messages to the clients are clear, fluid and easily navigated. We do not want our clients getting lost in boring content! We can help you create fluid and engaging content. Allowing you to sit back and relax while we go above and beyond the “norm” making your web site a smashing success!
Here are ten of the key concepts of content writing to keep in mind:
- Content Matters:
It is very important to always take into account that your subject matter and content has the ability to reach a very large audience, and boost your company’s visibility well beyond just what you do with the search engine optimization. Your company’s web site content, blog posts, and various articles are viable ways to connect with your potential clientele and to provide them with diverse information about the industry you are in. In turn manifesting relevant, enticing, and creative content that is well written and highly focused will help network your business beyond just the page rank, but also outsourcing that information throughout various avenues.
- Stay on the Subject:
Always remember that writing for your business must be focused and relevant to the industry in which you are promoting. Providing key facts and tips are always a fantastic way to help engage your audience. It is ok to add personality to your work, but remember you are not writing a personalized blog, but a content matter meant to ensnare your audience into the business you are marketing.
- Write Eye Catching Headings:
When people are looking at a website, blog post, or article, the first thing they see is your heading and title. For that very reason you must always strive to create such things with flair and focus. You want your readers to see your title out of 10 others and choose to open and read yours simply because it caught their attention. The best strategy for this is to think like you are writing a newspaper front page headline. You want to engage, intrigue, and catch your reader immediately.
- Keyword Length and Density Focus:
There are many rules to follow when writing something using the key word rule. The first thing to take into account is that all your work should be comprised of 300 to 1000 words. Next you have to make sure that your choice of key words is inside the content every 50 to 100 words. You also want to make sure that you have done your homework and know all the various ways to flip, say, and write the key words you have chosen, this will help in the ultimate success of your work.
- Use Key Words in Your Bio:
The biographical information is just as relevant as the content in that this gives you another means of promotion. This information is often given for magazine stories or articles for a directory, so it is imperative that you make sure it is on point and originally lain out. This is also a great opportunity to promote and gain credentials and optimize your content. Remember that placing a key word into this content is very important.
- Do Not Stack Your Keywords:
Remember that you want your content to look highly professional. For this reason you do not want to cram too many keywords into any one piece of information. You have to thoroughly look through the content and strategically place your words as to be hidden yet clear.
- Use Meta Tags and Descriptions:
This is a very important tool when optimizing your content for the readiness of search engines. You want to make sure that you have at least 150 word descriptions for all content and tags. This allows for Google and other key players to recognize your information and increase its value.
- Write and Tag in a Hierarchy:
All the major search engines like Google and Bing to recognize your content and give it any credence; it is of the upmost importance that it appears professional and well structured. It needs to be tagged appropriately with h1 tags and h2 tags in the correct places. This will also help you as the writer to place your most relevant ideas first.
- Write all Original Content:
In order for your work to be recognized and given value, you have to originally write all of the content. Copy and pasting from other sources is a search engine disaster. This will lead to a complete search engine optimization failure and a whole lot of wasted time for you. Make sure that even your own work isn’t pasted in several sections; you want to revamp it all and recreate the wheel for each piece.
- Choose Relevant Images and Graphics:
There are allot of easy to use searching methods like Google Image search assistant which will help you along the path of finding the style and type of image you’re seeking. Remember that copy right infringement is a very serious offense in today’s market so you want to make sure you are using something that is all original. It is ok to use an idea from another source but not ok to use the actual image. Your images need to be very focused on your business brand and relevant to the message you are trying to put across.