Visual Communication - Dzone Website Graphic DesignVisual Communication Via Website Graphic Design

Few things in modern history so clearly illustrate the visual communication power of graphic design so well as the war against smoking. In 2009, the U.S. Food and Drug Administration issued a requirement for more pronounced visual graphic warnings on cigarette packages. In November of 2010, the push ramped up to include 72 specific advertisement options for 36 unique graphic warning images. According to the U.S. National Library of Medicine National Institutes of Health, custom designed graphic warning labels prompted a significant reduction in U.S. and Canadian cigarette consumption (1).

Custom graphic design defines the strength of visual communication. Pictures and images modify consumer beliefs and consumer buying habits. Studies designed to evaluate the effectiveness of visual warning labels on American smoking habits establish certain patterns associated with natural image recall. For example: The Viewing duration defines a positive link between eye fixations on advertisement and memory for brands (2)

Website design graphics that promote extended dwell time duration after the viewer first notices the images ensure greater correct brand recall. The quicker the image captures the reader, the longer the dwell time and the better the associated product recall.

Effective Use of Website Graphic Design Geometry in Visual Communication

In a field experiment performed by The ERIC Institute of Education Sciences and designed to examine advertising graphic design, the students noted that housewives tend to perceive advertising graphics with an emotional response. When describing the basic appeal of a specific design graphic, common words used by housewives include:

  • Active
  • Beautiful
  • Graceful
  • Happy
  • Interesting
  • AND Sincere.

Mature housewives also tended to supply favorable ad evaluation regardless of the geometric layout of the ad. However, students and other young people lean toward circular website graphic designs. Point to remember throughout the study is this: Favorable evaluation of the graphic design does not ensure a favorable viewer perception of the advertised product (3). Although the geometric design of a visual communications container presents a better showcase for the product, the actual contents within that container establish the critical appeal most important to your website goals and purposes.

Custom Website Graphics, A practical Fact of Modern Life

With the advent of the Windows computer operating system, Microsoft sealed the value of visual communications during digital activities. American’s are consumers of design graphics. From what you read to what you buy and from what you view at the movies to where you go on the Internet, custom graphics play a major role.

In website design, hiring graphic designers with advanced visual skills and intellectual understanding of how images, backgrounds and calls to action work as a single unit determines the success of the website. Modern visual communication professionals must possess:

  • Technical Understanding
  • Visual Communication Skills
  • Experience With Multimedia
  • An Eye for Graphics That Prompt Buyer Action
  • A Powerful Sense For Fluent Color Flow
  • A Firm Grasp on Emerging Communications Applications and Technologies
  • AND The Programming Know-how To Make A Seamless Website Experience.

Putting Website Graphics To Work For Your Website

Visual communication design combines research, analysis, conceptual planning, strategy, and practical realization. The best designed custom website graphics integrate cultural expectations and human factors with environmental context and contemporary technologies. Graphic design strategies merge:

  • Website objectives with rapid but effective communication
  • Information with education
  • AND Calls-to-action with efficient consumer focus.

Collaborate with one of the top visual communication design experts in the nation. To contact a DzoneCG Website Graphics Designer, click here.



  2. “Eye fixations on advertisements and memory for brands: A model of findings,” Wedel M and Pieters R. Marketing Science. 2000;19(4):297–312


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graphic icon logoPurpose of Website Graphics, Designing Web Graphics and Using Internet Graphics

Beautiful, efficient and quick-loading website graphics don’t come about by accident. Successful Internet imagery is the product of a craft that combines natural visual talents with graphic styling and a knowledge of website design functionality. Effective web design binds know-how to show-how.

In the 2012 Occupational Outlook from the U.S. Bureau of Labor, the median pay for graphic designers is listed at $21.22 per hour (1). A Bachelor’s degree defines the entry-level education range. In 2012, total available jobs in graphic design topped 259,000. Most graphic design employees work in specialized design agencies, including:

  • Advertising
  • Public relations
  • Publishing
  • AND Website graphic design.

Website Graphics Optimized For Superior Web Performance

When crafted perfectly, graphics website designs present such a beautiful and interactive display of color and imagery that the skill of the artist conceals the underlying education and SEO training that makes it all work as a single unit. But successful web imagery merely begins with vision and color blending. It always ends with optimized web graphics crafted to maximize the loading speed of your website.

Optimized graphics take up less space on the server. They load quicker than standard images. They stir the imagination of the viewer. And in the end they move the visitor toward you business goals. The process is neither easy nor simple. It takes an expert in graphics website development.

Graphic optimization incorporates three primary processes:

  1. Reduction in physical size
  2. Reduction in the number of displayed colors
  3. Reduction in the dots per inch that define the image resolution.

Trained website graphics designers understand and apply the principles and methodology of each process. Whether editing existing images or designing custom graphics, expert graphic designers know how to bring your website to life while retaining the expected and desirable loading speeds.

The Information Technology Division of Brookhaven National Laboratory defines the maximum desirable web image size as 150KB (2). They also counsel website graphics designers to limit images to gray-scale when possible. However, due to the speed of modern Internet connections, most sites now opt for extended use of color graphics.

Other tips that help designers reduce image load times include:

  • Thumbnail Links – Using gray-scale thumbnails as links to full-size full color images saves your visitor the download cost of images that do not peak their interest
  • Main Image Size – Limiting large images to 400-500 pixies helps increase loading speed while also reducing the need for screen scrolling
  • Thumbnail Descriptions – Including the main image’s file size in thumbnail captions gives the visitor an idea of loading time
  • Captions – Use captions to define what the viewer is seeing, what the image means to the site and to the viewer, and what the viewer should be looking to see in the image.

How to Find Great Website Graphics

Graphics website design can be crafted in several methods. Some designers locate and modify free images. Other web graphics designers custom-craft each and every image. The most efficient web design team takes advantage of both methods.

Free Images

Warning: Not all “free” web images are actually free. Be careful in your search. Many artists and photographers willingly share their images with the public. Some provide free usage and demand nothing from you. Others merely request a link to the original share site. Make certain that you fully understand the copyright notice of shared “so-called” website graphics. Respect the rights of the artists.

Custom Website Images

Although many web designers are capable of reworking existing images, custom graphics work best when designed by skilled Internet artists. Very few people have the natural talent that is necessary in the creation of beautiful, efficient and effect website graphics. Your website needs:

  • Custom buttons
  • Your own logo
  • Unique icons
  • Precise and powerful sales graphics
  • Strong thought-provoking headers and sidebars
  • And absolute certainty of ownership and non-copyright infringement.

Great Web pages are attractive to the eye, easy to read and active in the sense of moving your visitor to respond to your business goals. Designed placement of bars, buttons and other images defines the direction of your reader’s eye. And don’t forget hardware limitation. According to Mobile Gov Blog, by 2016 Smartphones will include:

  • Ocular Scanning technology for eye and voice security authentication
  • Indoor Positioning (IPS) location technology
  • AND Touch-free input for control via user gestures and eye movements (3).

Today’s graphics website designers must plan for tomorrow’s technology. Images must be plotted and configured for a variety of computers, monitors and mobile devices.

For more details of website graphics, click here.



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