Learn Web Design From the Best – Dzone Web Services Blog
Designed to provide our customers and other readers with advanced information on mission-critical web design,
the Dzone Web Services Blog presents this selection of in-depth training resources.
- Learn how to craft user-friendly websites, quality SEO content, eye-catching graphics, and more
- Setup clean forms with efficient conversion properties
- Produce effective Calls to Action
- And other processes that make for the best in web services blog tools.
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Perfect Search Engine Optimization – An Illusion Presented By SEO Sales Teams
Did someone convince you that they could provide perfect search engine optimization for your web site? Don’t get shammed. Perfection in any endeavor is crafted upon illusions, yet SEO smoke and mirror solutions demand constant re-adjustment and new funding. Someone works out an automated scheme that seems to beat the current search engine expectations, and then Google changes the game plan. Thus the merry-go-round never stops spinning.
So the SEO rules shift, but clear, evocative and pertinent content lives on. Sure. You need to know how to apply SEO to the content, but there is no animal such as perfect search engine optimization. To effectively use search engine ranking techniques, start with great content that is relevant to your niche. And then adapt it to fit the “perfect” SEO scenario.
SEO involves a multitude of complex equations and algorithms each designed to help search engines provide Internet users with the best fit for an Internet search. Thus page ranking and search ranking does indeed count. But it is the content, not the delivered traffic,
that ultimately makes your site successful. Search spiders scan websites, collect certain data, and then work the algorithms to decide how and where websites are ranked. Sales folks seeking to win your business present a global illusion of perfect search engine optimization. Then they strive to find ways to manipulate the data on your website so that search spiders include your pages in the algorithms for a given set of keywords.
Knowledge As Contrasted To Perceived Perfect Search Engine Optimization
Knowledge is essential to Internet success. Knowledge of SEO techniques is one of the keys to drawing traffic to your site. A variety of factors help the engines decide where to rank your site. Some of the information comes from backlinks, which are merely word-of-mouth advertisements that you place on article directories, social networks and paid advertising sites. Thus the traffic comes via search engines and via your on-line presence.
Learn the strategies of SEO, but don’t accept the concept of perfect search engine optimization. When developing and designing your website consider the importance of selectively using keywords. Make good use of your text and content subheadings.
But when push comes to shove, let quality content rule your decisions. Getting traffic is only one part of the task. Keeping the visitors once they arrive is where your profit and success accumulates.
Search engine rankings cannot be purchased. However, selectively advertising via “featured links” can help boast your Internet presence and your SEO ratings. “Featured links” are expensive, but they typically appear at the top of search results pages. For smaller businesses, the cost of “featured links” exceeds the benefits of using the option.
Other Tools That Help You Reach That Evasive Perfect Search Engine Optimization
SEO management is a never-ending process. And it is more than merely including correct keywords in the correct areas of your articles and page descriptions. Growth is the goal. Getting noticed by the search spiders helps you reach that goal. However, you can also us both internally and externally linking as a means of enhancing the value of your site. Find and build network associations with other websites.
Some people will stumble upon your website. Others will come via search engines. And yet another group will follow links and word-or-mouth social posts. Stumble-traffic rarely yields income. Thus your SEO plan must include effective marketing strategies. Without converted visitors, your website, even with the best SEO performance, will eventually die a death of loneliness.
A website makes a great company asset. And if your business depends on Internet sales, a website is an absolute necessity. So rather than chasing after perfect search engine optimization programs, provide great content with easy to navigate menus and an effective call to action – and then work in sufficient SEO to pull in the targeted traffic that will make you a successful Internet entrepreneur.
Search Engine Optimized Content – Understanding the SEO Process
Search engine optimized content defines the distinction between a Website with Internet presence and a Website without value to you or your customers. The correlation between browsers, spammers and targeted traffic that converts to paying customers cannot be understated. The tips in this article will help you make sure that your Website is effectively search engine optimized.
Before implementing any form of SEO process, take time to fully develop your knowledge of search engine optimization techniques. Reworking your web pages and the associated content not only takes additional time; it also forces a reset of your keyword presence with the search engines. That means delayed power in your efforts to drive new and targeted traffic to your site. In a world without fault, visitors would make the decision of where a site should be ranked. The choice would not only be based on visitor perception of the site’s relevance and usefulness, but it would include adjustments for personal attraction to color schemes, graphics and current interests.
Page rank, however, is decided by software rather than people-ware. Programmers craft a set of equations and algorithms that measure various features of a Website, and then set the rankings for that site and the associated pages. Thus keywords, software diagnosed relevant traffic, and various external influences take the place of human intelligence. When your Website is correctly search engine optimized, your content is crafted to satisfy the logical perceptions of computer software. Thus successful Website SEO requires only that you develop your site using known SEO practices.
When ranking your Website, search engines use various software calculation and processes. The keywords that you place into the headings of pages on your site are of particular interest to them. Another thing that they look for is the amount of activity in your website.
An Ongoing Process of SEO Management Improving your search ranking does not happen overnight. Improving your results will take some work and effort. Start by focusing on the design, content and coding for your site. You should add specific keywords in your content and titles to make your site more relevant. You usually can’t improve a website’s ranking on search engine results by trying to purchase a higher rank. Sponsored results slots can be very costly. Therefore, there are not realistic for the average businessman. Most small business owners cannot afford this, and most of the time, the results are not worth the money.
Besides using keywords and phrases, linking will also help improve your site rankings. When you approach your link situation, look at three things: internal links, external links, and links other pages have pointed to you. Search out sites that complement yours and pursue a link exchange with them. It is always important to pinpoint a new customer’s interest whenever they visit your site. Random guests are ok, but they don’t really make sales. Getting people who are looking for your product to your site is your goal. One way to get your message in front of prospective customers is to place advertisements on sites they already visit.
Having a company-focused Website is critical to reaping the benefits of Internet sales. Crafting an Internet presence using solid search engine optimized content planning assures that you get quality traffic. But local SEO on your site is only the beginning. Now it is time to look into social networking, article marketing, and paid keyword advertising.
See you then.
WordPress Tricks To Rock Your Site
Use the WordPress tricks to make your blog your very own blog. Perhaps you aren’t so pleased with how your WordPress blog is going. You aren’t saddled down to a single method of blogging. With WordPress, you can make simple changes that will attractive more visitors to your site. Use the following WordPress tricks to better utilize the power of your WordPress site.
1) Avoid common designs. Your Website is unique. Don’t pick a standard theme that makes your site look like the run-of-the-mill WordPress site. Standardizing may save some time, but in the long run, it won’t leave your visitors with a great impression of you, your Website, or your products and services. Spend some quality time with your site design and development process. Create a custom WordPress design that showcases your individual business.
2) Clean up long titles as you construct the permalink. For example, “Two Tips For Making Smart Parents Better Able To Tame Unruly Children” makes for a huge mouthful of chatter and a very long permalink. Shorten it. How? Make the permalink read more on the order of ” parenting-tips-unruly-brats” or some other similar core with a focus on best-choice SEO keywords.
3) Know your tools. Take time to get familiar with the tools that WordPress makes so readily available for your use during your blogging sessions. Learn what the Kitchen Sink can and cannot provide. Do a full read-through of the editor Help text. You are a blogging crafts-person. Hone your skills.
4) Before installing WordPress, study-up on as many WordPress tricks and install tips as you can find. Learn about the features and plugins that best work for other bloggers. Get acquainted with search engine optimization (SEO), content creation, and how to use WordPress to its fullest advantage to ensure you aren’t struggling when you get to work.
5) Clean up any unnecessary comments and content that don’t add anything to your website. This will make your site clean and easier to use. Akismet is a useful plugin that you can include that will help you to filter daily website spam.
WordPress Tips in a Splash Container
Ok, from here on out, I’m dumping the WordPress tricks in rapid-fire. So hang on and read quick. If you aren’t careful, I will finish before you do.
You can increase your rank by spending a few extra minutes with your pictures during upload sessions. Use a title tags and alternate tags to include keywords.
Be certain users have the ability to email posts to their emails whenever they desire. This is essential so that they can easily share these articles with others. You can make this easy with a plugin called WP-Email to help you do this.
Do not make something such as “admin” your username. Bots are more likely to attack your blog that has “administrator” or “admin” as a username. This puts your blog to be at risk. Look at the users of your site and change admin or administrator.
Make sure you regularly update your plugins are updated. The plugins give you a great way to boost your website’s power. They need to be updated just like normal software.
Don’t install more WordPress plugins than you will be using. Plugins are great, but each additional one ups your blog’s load time. A slow site can negatively impact your site ranks on some search engine rankings. Slow sites do not to rank as well in the SERPs as those that have been optimized for performance.
There are quite a few things you must do to have a successful blog. Having the appropriate content and also plugins can really make a different in a website. Utilize these suggestions to help your blog become outstanding. Now you can start applying that knowledge to your site to get more people interested.
That’s it for today. If you caught all of the listed WordPress tricks, you read quicker than I write. Great job. Now put them into practice and watch your number of WordPress visitors increase day by day.
Build a WordPress Skills Set That Works For You
WordPress Skills: Applying the easy way to post Internet content. In a world of simplistic web building, too aspiring bloggers don’t fully comprehend the features of crafting via WordPress. Perhaps the content in this article will thrill you, instill you and skill you in making WordPress your blogging platform.
Make sure that you have a unique template for your WordPress blog. It may be very tempting to do so, but users won’t think much of it. You should have a design that showcases your own creativity.
Video Blogging WordPress Skills
WordPress makes it easy for users to incorporate video blogging. This will require you to spend more time prepping, but it is well worthwhile. The majority of web surfers are extremely visual. Videos can sometimes convey information more quickly and effectively than words can.
Schedule Your Postings
Make a schedule for posting to your posts. You can stay motivated when you know exactly how to post. You can even create a week’s worth of content all at once and then use the WordPress scheduling feature to post them for you.
Clean Up The Mess
Face it. WordPress sometimes gets a bit messy. Add conscientious cleanup to your WordPress Skills set. Get rid of extraneous characters in the URLs of your blog posts. If you don’t, the search engines will “spider” the info. Furthermore: Shorten URLs that contain the necessary keywords. Great blogging understands the value of clean blogging.
Avoid Using “Admin” As A User Name
This is not so much about WordPress skills as it is about common security sense. Never use the term “admin” as your username. Bots are more likely to attack a blog if you make your username “ADMINISTRATOR” or “admin.” Don’t get caught in this simple but common security fault. To make the change, gGo to your “user” page of users. Create a new user with full admin rights. Then, remove usernames that contain “administrator” or “admin”.
Secure Your Password
Keep your password safe and to yourself. In addition to that, just use plugins from reputable sites and always read reviews. If your site is hacked or busted by malware, you may lose all of your data. Secure your password. It is one of the most simple WordPress skills you will ever use.
Titles and Descriptions
Use titles and descriptions that are very targeted. These are some of the first items that your prospective audience sees when discovering your blog via a search engine. Scribe is a great piece of SEO software that you can use to gain control over this. This will allow you edit pages to gain more visitors.
Always keep your media library on a local system. You might be tempted to directly upload to the library, but this can result in chaos. Start out with a good folder structure and be sure to file your images correctly. But remember this: If your WordPress site crashes, you will find yourself in need of a master set of WordPress skills. So don’t make the task more difficult than it need be.
Selecting plugins is key to working your WordPress skills effectively. On bug up and your site goes buggy. Only use WordPress plugins that you really need. Plugins are cool and all, but they also increase the time it takes for your home page to load. This can impact how your search engine ranking. Slow websites tend not do as well in the SERPs as ones that have been optimized for performance. You can give more content to the reader by using a plugin that allows for internal linking plugins on your website. These plugins will let you add links beneath the posts based on your tag’s relevancy to each post. And be consistent with your posting. Keeping to a schedule can be difficult. Write in advance. Post when ready. Also, read reviews before you mess with any plugin. Realize the risks factors associated with malicious developers. Also avoid plugins that have bad reports of bugs and flaws. A plugin with many downloads and a high rating is usually a safe to use.
WordPress is known as a great way to start blogs and to provide content. Just by educating yourself a little on WordPress, you should be able to move forward with your blog relatively painlessly. With the information presented here, anyone can start a blog right away.
Custom Website Design – Benefits of WordPress with DzoneCG Craftsmanship
Every professional WordPress installation includes the benefits of a tried, durable and flexible website design front-end. However, WordPress reliability does not necessarily assure speedy site creation, consistent image branding or even basic common courtesy during the update process. Your newly installed WordPress website carries some measure of integrated consumer appeal, but not ever custom website design company interprets WP with the same measure of customer satisfaction.
For the most part, WP provides a reliable and durable Internet front-end. Thousands of free plugins make site customization simple and quick. Pre-designed website templates provide out-of-the-gate marketing. Professional plugins usually enhance the performance and outreach of the free plugin marketplace. And when it all works smoothly, a WordPress website, custom or standardized, can establish your company with a beautiful, solid and highly functional Internet presence.
However, the very flexibility that helps make WP an outstanding website design front-end also works against the package. Not all plugins work well together. And one never knows when an upgrade or a newly installed plugin will turn your website into an incompatible mud pit. Therefore, you must always be prepared for the inevitable. Sooner or later, every viable WP website will crash.
When your WordPress website crashes due to an incompatible plugin, you expect quick and reliable response from your web design team. But if the core installation lacks the backing of professional website designers, you may experience misery upon misery, disappointed visitors, and unnecessary loss of company profits. DzoneCG helps protect you from such problems.
From consultation to finished design, DzoneCG provides the backup and the skill-set to ensure that your WordPress website remains alive and active as well as beautiful and functional.
Dzone Custom Website Design, Reducing the Cost of WordPress Failure
According to the Scott McNulty from the University of Pennsylvania, the December 6th site crash at Tumbir exceeded 18 hours of loss service (1). For a blogging service that averages 2 million posts per day, 18 hours ammounts to some serious loss of customer goodwill. Sometimes correcting such errors involves a quick fix. Sometimes the fix can take days. Here’s an example of how a WordPress site typically goes down:
· The Webmaster installs or upgrades a plugin that clashes with WP or another installed plugin
· Users begin to notice generic errors or the site displays complete unavailability
· The Webmaster and the coders seek to resolve the problem
· Sometimes the fix is as simple as dumping the problem plugin
· Sometimes the website design team must restore the entire WordPress database and file group
· Meantime, customers take their business elsewhere.
According to David Andersen, Hari Balakrishnan and M. Frans Kaashoek at Carnegie Mellon University and MIT Computer Science, the availability rate of the modern U.S. public telephone system tops 99.99% (2). Yet the average Internet availability rate can fall as low as 95%. This natural downtime, due to ISP reliability, can degrade your user’s perception of your website performance. Substantial revenue losses often follow.
Aside from changing ISP resources, having the support of DzoneCG may be your best means of keeping your clients satisfied with your website performance. Without adequate and professional technical support, your WordPress experience can become a battlefield of frustrating phone calls, unanswered emails and missed business. Without a functional contact page, your client moves to another site.
To keep this misery from happing to your company, DzoneCG remains on-call, 24/7. Every Dzone CGtech custom designed WP site is protected by a proven reputation for:
· 24-hour website correction service
· Expert WordPress troubleshooting and diagnosis training
· Speedy installation and upgrade management
· Straight-Forward Pricing
· AND 100% guarantees of reliable pre-testing of all plugin installations and upgrades.
With Dzone CGtech, you don’t just buy a custom website design and WP installation team – you buy the top skills and services in the web design industry. For more information on Dzone CGtech and how you can have a custom WordPress installation, click here.
Creating reliable and usable Internet content is not easy. The author must understand the roots of the material, comprehend the essences of efficient SEO management, and have the skills to research beyond the common range of information. And most important of all, the author must have the necessary written communication skills. Here at Dzone Web Design CG, we strive to use the best of the best. You want reliable content that effectively draws readers to your business website. We want the same for ourselves. Participate with our authors. Use the post comments sections to share your views and to correct any errors in an author’s comprehension of a given subject matter. We will all benefit.
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